-No makeup/Botox/fillers to the point of being performative. I'm talking holding up clean makeup wipes and making weird faces. This is my biggest forecast and I could write a seperate essay on this. Take care of your skin now because even if I'm off by a year it is coming.
-For people who are not participating in the no makeup trend, concealer lipstick shades will come back.
-Smiddle part has been making a comeback slowly but I think it will be adopted by the general public soon.
-Honey blonde is already mostly in but I think that the box dye blonde roots are imperative to this trend's final form.
-People want big hair to happen. It's not happening. Not yet anyways. Big hair is big work. What will happen is the further tightening of curls/waves. You may have noticed that the sleek waves done by that heatless curl rod are being replaced by sock curls. I think this will go further, and tighter curls will be more desirable than loose sleek waves. For updos, the slick backs will be replaced by more "effortless" looks. Think Pamela Anderson. This has been brewing for a few years but I think it will culminate to a full blown trend this coming year.
Further in the future: Skinny jeans will be back soon. This is a warning.
If you want an overall trend prediction for 2026-27 the theme will be natural. Not natural as in how you were born, but artificially natural. Performatively natural.
Let's talk about why, starting with my predictions for makeup:
The first and most obvious reason is that all trends are on a pendulum between two extremes, generally cycling back every 20 years. For makeup, the extreme point was 2016-17. This would place the opposite extreme right around 2026-27. Ten years before our reference extreme, much more natural and simple "enhancing" makeup routines were common for everyday looks.
In the last few years there have been an increasing number of trends pulling further and further away from the extreme makeup of the mid 2010s. Starting with the Clean Girl, the natural antithesis to the 2020s alt/egirl look with exaggerated features and obvious makeup. When the Clean Girl began, there was immediately an emphasis on skincare, haircare, and health that made the Clean Girl naturally beautiful before she even put on her ten pounds of beige toned makeup. More recently in 2024 there was a trend of calling out your makeup "blindnesses" starting with "blush blindness" where the extreme blush of 2023-24 was recognized and shamed, and moving into showing off photos of old trends such as 2016 heavy pomade brows as "brow blindness." Also in 2024, the trend of bleached and skinny brows took contrast away from the face, something that 2016 makeup sought to add. Even as recent as the summer of 2025, a more corporate forced trend of "ghost lashes" made their way around news articles and TikTok.
For a further analysis of recent trends, in 2024 modeling fans shifted gears from the heavily made up and bronzed Brazilian Bombshells like Adriana Lima, to the Slavic Dolls. The modeling community is often a launchpad for female incels, and the impact of incels should not be overlooked in any modern trend. The concept of an "Aryan Princess" is easily transferrable to the Slavic Doll for easier mass consumption, especially when compared against Brazilian Bombshells. The Slavic Doll is known for her low contrast features, minimal makeup, straight hair, and extremely skinny body. A recent topic of discussion that has made it outside of the incel community is the concept of a "makeupcel," or a woman who wears so much makeup that she "tricks" men into thinking she's attractive when she's truly not.
The rise in social conservatism en masse, and the God forsaken concept of "purity culture" has been seen already influencing young women in their choices in the 2024 summer trend of worrying how tattoos will look in a wedding dress. This fear of not being "clean" or "pure" has already been implanted into the minds of culture and the concept of what is clean or dirty will only grow from here.
Contrastingly, "Republican Makeup" was a hot-button topic on TikTok in 2024, making fun of how well known and older conservative women tend to wear very heavy poorly blended makeup on top of overfilled, overbotoxed faces. Young liberal women, wanting to do the opposite, might take it in the extreme opposite of minimal makeup.
The trend of extreme "preventative" filler, Botox, and plastic surgery has already been seeing its end. When celebrities like Taylor Swift, Sabrina Carpenter, and Kylie Jenner appear looking much older than they are, it scares the would-be Botox addict into less invasive preventative measures such as focused skincare. Kylie Jenner in Fall of 2025 posted videos of her getting ready, with notably less filler from early 2024, where she intentionally moved her face excessively in "facial exercises," hence my reasoning behind where this trend will be performative. Proving that you are naturally beautiful without aid will be desirable to the It Girls of 2026.
As for every other trend forecast, my logic branches off of the same pathways. Social conservatism, the impact of incel culture, and the natural swing of the trend pendulum will culminate in "natural beauty" being at its peak in the next two years. Be prepared.
